Because you are unique.
So why shouldn't what you wear be uniquely you too? We want to let everyone experience the pride and joy of wearing your own creations! With our special "magical" design platform that we created, now you easily can have clothing and accessories that's..
Truly original, Truly one-of-a-kind, Truly yours!
The fashion industry is one of the biggest contributors of pollution and waste.
Processes such as fabric dying and bulk printing uses and releases loads of chemicals into our environment. Not all the fabric made gets used and even if they are made into clothing, tons of clothing are unsold and are discarded and destroyed each year. The wastage and the toll it takes on our planet is enormous.
We seek to try and change this . We only make each piece on demand and we don't use dyed fabric. Instead we print out all colours using non-toxic water based inks. We only print on the fabric's front surface and only on the amount of fabric needed to make each garment, no more no less. The waste we generate from printing to making up our product is close to zero.
We are spoilt for choices these days and with the fast fashion, throwaway mentality that has gotten to most of us, we end up purchasing a ton of things we don't really want or use. (hands up if you are guilty too!). We don't want to make another product that ends up forgotten at the bottom of your drawer or worse still in the bin.
By making products with your own design and artwork, our pieces hold a certain memory and meaning that cannot be replaced. They are pieces you would want to use everyday and treasure dear forever.