Due to huge Christmas orders backlog all order placed after 30th November will only be processed after 30th December. Happy Holidays!
International change
We are not here to create clothing for kids to wear.
We are here to let them wear what they create.

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After all, the best clothes for kids are the ones designed by them.
WE BELIEVE..
That DINOSAURS ARE NOT JUST FOR BOYS,
UNICORNS ARE NOT JUST FOR GIRLS .
Each child is different with their own personality and we want to empower and embrace their uniqueness. Clothing and accessories are a big part of self expression and just as there is no better way to be than to be yourself, there is no better way to dress than to dress true to oneself.
In MEANINGFUL, QUALITY PRODUCTS CREATED WITH KINDNESS AND RESPECT TO OUR PLANET.
It is 2021. It doesn't matter if you are a huge company or a small startup, we should all strive to do better and minimise the harmful impact on our planet. Our planet is for our kids and their kids, and their kids… so any products we create should respect the only home they have.
ARMED WITH OUR BELIEFS WE
SET OUT TO CREATE A BRAND THAT...
CELEBRATES INDIVIDUALISM

Because you are unique.

So why shouldn't what you wear be uniquely you too? We want to let everyone experience the pride and joy of wearing your own creations! With our special "magical" design platform that we created, now you easily can have clothing and accessories that's..

Truly original, Truly one-of-a-kind, Truly yours!

The fashion industry is one of the biggest contributors of pollution and waste.

Processes such as fabric dying and bulk printing uses and releases loads of chemicals into our environment. Not all the fabric made gets used and even if they are made into clothing, tons of clothing are unsold and are discarded and destroyed each year. The wastage and the toll it takes on our planet is enormous.

We seek to try and change this . We only make each piece on demand and we don't use dyed fabric. Instead we print out all colours using non-toxic water based inks. We only print on the fabric's front surface and only on the amount of fabric needed to make each garment, no more no less. The waste we generate from printing to making up our product is close to zero.

WE CAN STAND BEHIND
IS MADE FROM THE HEART,
THANKS TO YOUR ART.

We are spoilt for choices these days and with the fast fashion, throwaway mentality that has gotten to most of us, we end up purchasing a ton of things we don't really want or use. (hands up if you are guilty too!). We don't want to make another product that ends up forgotten at the bottom of your drawer or worse still in the bin.

By making products with your own design and artwork, our pieces hold a certain memory and meaning that cannot be replaced. They are pieces you would want to use everyday and treasure dear forever.

WE AIM AND HOPE ( THROUGH CREATIVITY AND DESIGN)...
TO EMPOWER AND NUTURE THE SELF BELIEF OF THE MOST CREATIVE PEOPLE ON THE PLANET---- KIDS!
We want to show them that they are only limited by their imagination and that their creations no matter how simple or fanciful can turn out beautiful products ( just like or even better than those they see and buy in the stores!).
And HEY IT'S NOT JUST FOR KIDS!
We embrace and welcome everyone! From a 2 year old messing around with paint to a 72 year old grandma expressing her love for her grandchild through her first painting in years ( or ever!) We hope to encourage, fuel and maybe even reignite the creativity that resides in all of us, no matter who or how old you are.
THANK YOU FOR BEING HERE WITH US AND A
PART OF OUR CREATIVE JOURNEY.
WE CAN'T WAIT FOR YOU TO DISCOVER YOURS!